Over the years I’ve heard from a number of merchant account providers that there are typically THREE (3) reasons they hear when people don’t want to have a merchant account review.
Now, having been self-employed since 2003 it’s always a surprise to me to hear that a business owner doesn’t want to hear more about reducing the bottom line and saving a few bucks each month on processing fees.
Provided, of course, that the merchant account reviews are legit.
Anyway, I figured I would list those three excuses and talk about each one below.
Three excuses for sticking with your current provider
In no particular order, here they are…
1. “It’ll take too much time.”
Actually, it takes me some time to complete them. Sometimes over an hour for 1 audit (depending on how transparent the particular company’s statement is).
And in the past I didn’t even charge for doing them (though I do now).
Anyhow, don’t tell me it takes too much time to track down your statement. If you can’t find the darn thing and you don’t have internet access to your account, make a mental note to save it when the next month’s statement shows up.
Let’s be real about this.
2. “My CPA can’t even read the stupid statement.”
All right, now we’re talking. This one is actually true some of the time. Another version of this excuse goes along the lines of “my CPA has it somewhere” in his office, or “I’ll have to call him to find it.”
Well then, give a call. He or she can get a copy and send it right on over to me already.
Or, let him or her know that we’ll be running another tele-seminar so they can learn a bit about how it all works out, so you don’t overpay in the future.
Here’s another option. Have them send over the statement and let me break it all down in black and white for them.
When I’m finished I’ll send over a detailed report that will spell out all the actual costs and proposed cost savings.
3. “Yeah, I’ve had that done before.”
Well, to answer this one, see the previous post.
There is a REAL DIFFERENCE between throwing some numbers on a page to try to make a sale, and using real numbers from the statement to try to save you money each month, and hopefully win your business long-term.
And that’s the real difference. Before you sign up with someone, or even AFTER you’ve signed up with someone, is your vendor committed to YOUR long term growth?
Are they looking for a “quick sale” and then you never hear from them again?
Those are just 2 issues to consider the next time someone asks for your business, and the next time you decide to do a REAL “apple to apple” comparison.
If you’re gonna do it, do it right.
I hope you found this information helpful. Please feel free to share your comments below.
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