Why is finding (and using) the best keywords so critical?
And what can you learn from looking a list of keywords that can help you win online?
It’s simple. A keyword phrase indicates the MINDSET of the person using that particular expression while sitting in front of his or her computer. What are they doing on a search engine? Looking for a solution to a problem, an answer to a question, an object of their desire.
So knowing WHAT they type helps you to know WHAT they are specifically looking for, and that helps you to:
- get more traffic from folks who are looking for THAT
- help you connect with them because you can tailor your content to ADDRESS their need, issue or desire
- and get more customers because of #1 and #2
Does that make sense?
I hope you found the audio helpful. Please feel free to share your comments below.
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