Are you frustrated with the amount of leads your insurance agency website generates for your agency each month?
If so then this book is for you.
That’s because there are concrete reasons why your website fails to perform the way you want, or need, it to. And even if you do get a handful of leads each month and want to improve your results then this book is for you as well.
The “lead gen triangle”
And online lead generation depends on 3 factors working together that will transform any “static” website into a web marketing SYSTEM that will:
- attract the right audience
- pre-qualify your visitors
- and then move them from total stranger to prospect and possible client.
In other words, to get more leads you need to attract the right traffic, get them to “stick” on your website, address their wants and needs, and then ask them to “take the next step” with you.
So what is the “secret sauce” that transforms static, seemingly “dead” websites into a lead generation machine? What is it that converts total strangers, someone you’ve never met and who has most likely never heard of you or your agency, to “raise their hand” and take the next step with you, i.e. call your office, send you an email or complete a web-form on your site?
Paperback: 170 pages
Published: January 26, 2014
Product Dimensions: 5.5 x 0.4 x 8.5 inches
“I sincerely recommend this book. Here is why. I told Michael Guerin that he needed to write it. So that other people like me and you could benefit. I have benefited MASSIVELY from being on the receiving end of his advice, insights and help. The bottom line is that this guy knows how to get you a website that actually helps your business instead of just sitting there looking pretty (or in the case of most html websites looking outdated and boring). There is a huge difference between a website that is a “brochure” and a website that actually grabs your prospects attention and keeps it long enough for you to get a lead or even a sale.”
~ Mark Shepard
“I have read this book because Michael has consulted for me on multiple SEO and Lead Generation projects. I not only learn something new from him every time I read something he has written, but I have learned an immense amount about how to do SEO and Lead Gen the RIGHT WAY by working with him. There are so many Lead Gen guys out there who make all sorts of promises and charge crazy fees using their “proprietary” (i.e. BLACK BOX) process. Michael makes his entire strategy completely transparent to the client — he can because it’s proven and it works. And he has the results and the confidence to back that up. There are a lot of books out there on this subject. I can think of only one that really deserves your attention — Michael Guerin’s.”
~ Josh Slavitt
“For a little book it sure packs a punch. It became clear to me after reading a few pages why my site wasn’t generating near enough leads based on the traffic I was getting. If you’re unhappy with how well your site is working for you this book is a must read… ”
~ Ethan Kosmin