Three Reasons for NOT Having a Merchant Account Review
I just completed an audit for a CPA friend of mine (actually, one of his clients) –
by the way, for those of you who missed the 1 hour Tele-Seminar on “3 Big Mistakes Your Clients Make When Setting Up a Merchant Account,” I now have the audio available for download… just check out the Merchant Account Guides page.
- and it got me thinking about some of the times in the past when business owners I was referred to didn’t express and interest in having an audit performed.
It always came as a surprise to me… until, of course, one of my clients had a “phony” audit completed (just read the last post).
Anyway, that got me thinking about the “standard” excuses heard over the years. So I decided to come up with three (3) of the more common objections to address. In no particular order, here they are…
1. “It’ll take too much time.”
Actually, it takes me some time to complete them. Sometimes over an hour for 1 audit (depending on how transparent the particular company’s statement is).
And in the past I didn’t even charge for doing them (though I do now).
Anyhow, don’t tell me it takes too much time to track down your statement. If you can’t find the darn thing and you don’t have internet access to your account, make a mental note to save it when the next month’s statement shows up.
Let’s be real about this.
2. “My CPA can’t even read the stupid statement.”
All right, now we’re talking. This one is actually true some of the time. Another version of this excuse goes along the lines of “my CPA has it somewhere” in his office, or “I’ll have to call him to find it.”
Well then, give a call. He or she can get a copy and send it right on over to me already.
Or, let him or her know that we’ll be running another tele-seminar so they can learn a bit about how it all works out, so you don’t overpay in the future.
Here’s another option. Have them send over the statement and let me break it all down in black and white for them.
When I’m finished I’ll send over a detailed report that will spell out all the actual costs and proposed cost savings.
3. “Yeah, I’ve had that done before.”
Well, to answer this one, see the previous post.
There is a REAL DIFFERENCE between throwing some numbers on a page to try to make a sale, and using real numbers from the statement to try to save you money each month, and hopefully win your business long-term.
And that’s the real difference. Before you sign up with someone, or even AFTER you’ve signed up with someone, is your vendor committed to YOUR long term growth?
Are they looking for a “quick sale” and then you never hear from them again?
Those are just 2 issues to consider the next time someone asks for your business, and the next time you decide to do a REAL “apple to apple” comparison.
If you’re gonna do it, do it right.
To Claim Your Merchant Account Review…
If you already accept credit cards and would like to prove for yourself that we can save you money on your merchant account fees, here’s what you can do to get started:
- Fax your most recent merchant account statement to: 866-274-0406, ATTN: Review.
- Visit our merchant account comparison “Dare to Compare” checklist
- Leave your comment or question on this page.
Over the past 3+ years we have slashed merchant processing fees for business owners like you, across a wide range of different industries.
The average savings was 15.8%. To learn more about the only 100% accurate merchant account review available anywhere, please follow the link.
So you really have nothing to lose by faxing in your statement to us.
If you are going to accept credit cards for the first time, you should download our free report.
It contains a “17 point checklist” to help you evaluate the different merchant account providers. Just follow the link for merchant account info to download your free report.